436229 VO Informations- und Wertbereitstellungsprozesse (im Handel)

Wintersemester 2012/2013 | Stand: 01.03.2013 LV auf Merkliste setzen
Institut für Management und Marketing Institut für Management und Marketing
Mag. Dr. Günther Botschen Mag. Dr. Günther Botschen, +43 512 507 72511
Ass.-Prof. i. R. Mag. Dr. Eva Thelen Ass.-Prof. i. R. Mag. Dr. Eva Thelen
436229
VO Informations- und Wertbereitstellungsprozesse (im Handel)
VO 2
4
SBWL (V) Marketing (Handel)
Very good knowledge of statistics!
wöch.
semestral
Englisch
This course focuses on building and maintaining relationships with customers and other stakeholders important to company success. Students should realize that organizations depend on a number of market partners in establishing a desirable position in the market place. They should become aware of the various partners in the market and learn about the value of satisfying exchange. At the end of the course students should be able to design and implement added-value networks.
Communication strategy Distribution Cooperation management Price management Sales
input, discussions, case studies, guests
mid-term exam, case studies, group work, project, final exam
Levy, M., Weitz, B. (2009): Retail Management, 6th edition, Chapters 6,7,8,16,18 Hair, J. (2006): Multivariate Data Analysis - 6th edition, Upper Saddle River New Jersey, Ch. 1 (p. 17-22) Nares Malhotra (2004): Marketing Research - an applied Orientation; 4th edition, Pearson Education International, ch. 15 (p. 424-465), ch. 16 (p. 466-493), ch. 17 (494-531), ch. 19 (p. 558-583), ch. 20 (p. 584-607) Literature available in the Marketing office (room# o.3.23)
Very good knowledge of statistics!
Beginn: VB am Do, 04.10.2012, 13:00-15:00, SR 12
http://marketing.uibk.ac.at
siehe Termine SE