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P.h.D Kyeong Sam Min P.h.D Kyeong Sam Min

146680

MKT 3501.2 - Principles of Marketing

SE 3

3

Block

keine Angabe

Englisch

Prerequisites: ECON 1203 [The Department of Marketing grants permission to any INTERNATIONAL SUMMER SCHOOL 2012 participant to enroll in this course.] A course designed to introduce the role of marketing in society. Particular emphasis is placed on those market-related variables which are subject to control by the firm. The viewpoint taken is that of the marketing manager whose role it is to make decisions relating to marketing strategy.

A primary objective of this course is to introduce students to important marketing concepts, tools, and frameworks that are necessary for strategic decisions in a dynamic business environment (e.g., How to promote a refrigerator to Eskimos?). Special attention will be paid to complexities of marketing practices when a firm is engaged in global trade. In addition to group exercises, case studies, and projects, field trips and/or guest lecturers are tentatively planned to illustrate and reinforce classroom concepts.

Class Rules & Attendance The University of New Orleans International Summer School program has a mandatory class attendance policy. All students are required to attend class for all classes and any required lectures and field trips. No unexcused absences are allowed. However, UIBK students who have to miss a UNO class due to UIBK examinations in the first two weeks of our program, can receive one excused absence for this. Any further unexcused class days will result in an academic penalty. Each faculty member determines the penalty for missed classes. Most professors deduct a letter grade for each additional missed class day. For details, please refer to your course syllabi, which will be distributed on the first day of class. Mail: Center-New-Orleans@uibk.ac.at
Beginn: 1. Juli 2013

01.07.-08.08.2013, 09:30 - 10:50 Uhr