Courses



Elective Module according to § 8 Para 3 (10 ECTS-Credits, 4 h)
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Elective Module 2: Marketing Performance Management (10 ECTS-Credits, 4 h) (no courses)
Prerequisites for registration: Positive completion of the mandatory courses referred to in § 7 (2 and 3).
Learning Outcome: Students develop an understanding of marketing performance indicators with an emphasis on customer equity, brand equity and benchmarking and apply them when planning marketing measures.
Elective Module 3: Brand Monitoring (10 ECTS-Credits, 4 h) (no courses)
Prerequisites for registration: Positive completion of the mandatory courses referred to in § 7 (2 and 3).
Learning Outcome: Students develop the competence to design systems for monitoring brand development.
Elective Module 4: Retail Brands and Store Branding (10 ECTS-Credits, 4 h) (no courses)
Prerequisites for registration: Positive completion of the mandatory courses referred to in § 7 (2 and 3).
Learning Outcome: Students learn how retail organizations can develop their brand identity and employ it in a multi-sensory and effective way at contact points with customers and other system partners.
Elective Module 6: Current Topics in Strategy and Marketing (10 ECTS-Credits, 4 h) (no courses)
Prerequisites for registration: Positive completion of the mandatory courses referred to in § 7 (2 and 3).
Learning Outcome: Students acquire the competence to critically reflect on and apply new concepts, techniques and methods in strategy and marketing.
Elective Module 7: Management Accounting (10 ECTS-Credits, 4 h) (no courses)
Prerequisites for registration: Positive completion of the mandatory courses referred to in § 7 (2 and 3).
Learning Outcome: Students understand central management accounting concepts and instruments.

Notes:
  • There may still be changes in the courses offered as well as room allocation and course dates.
  • The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).